In looking toward YouTube’s future, Wojcicki highlighted Shorts, podcasting, streaming and subscriptions as major areas of growth. Sometimes what you said was tough and candid, but it was important for me and the wider YouTube team to listen and do better,” she said. It was a constant highlight of my job to sit down with you, hear how you were using the platform, and listen to feedback. “Your stories of perseverance, creativity, and inspiration were a daily source of motivation and inspired me to be an advocate and steward for this community you all created. She also acknowledged “tough and candid” feedback she received from the creator community, especially around the platform’s handling of content moderation for videos containing misinformation, extremist propaganda and inappropriate content, among other issues.
In a separate note to creators shared publicly on Thursday, Wojcicki offered her praise to Mohan and assured creators that the executive “understand this community and what you need today, tomorrow, and in the future better than anyone.”
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The platform’s subscription business across YouTube Music Premium and YouTube TV - the latter of which recently won distribution rights to the NFL Sunday Ticket - has also been seen as building “ great momentum,” as Alphabet CEO Sundar Pichai highlighted in a Feb.
And faced with major competition from TikTok, YouTube has built out its own short-form video offering, Shorts, which averages 50 billion views a day and has its own revenue-sharing program for creators that launched this month.Īs a platform, YouTube has regularly brought in quarterly ad revenue above $7 billion in the past year, though the company has seen a slowdown from its massive pandemic growth in recent quarters amid a declining ad market. Hailey Bieber Launches YouTube Cooking Showĭuring her tenure, YouTube has grown to be a major business for Google and one of the leading platforms for digital creators to monetize their work through the company’s robust ad revenue–sharing program, the YouTube Partner Program.
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